Ethics & integrity
How we keep our recommendations honest and independent.
Accuracy, fairness, honesty
We publish what's true and useful, stated plainly. We don't exaggerate, we don't manufacture urgency, and we don't use dark patterns. If we're uncertain, we say so.
Independence from commercial interests
Editorial and data decisions are made separately from our advertising and affiliate business. A brand paying us — through display advertising or an affiliate program — never buys a better recommendation, a higher ranking, or a change to our data. Partners cannot review or approve editorial content before it publishes.
Conflicts of interest
We disclose material relationships. We don't accept payment to alter a verdict, we don't run undisclosed sponsored content as if it were editorial, and we don't bid on other companies' trademarks.
Disclosure
Where we earn from links, we disclose it in plain language adjacent to those links and on our disclosure page, consistent with the FTC's endorsement guidance.
Concerns about a potential conflict or an ethics question? Write to [email protected].