About Caslon Media

Caslon Media is an independent, founder-owned publishing company in Amsterdam. We build and operate reference websites: places you go to answer a specific question — which books your state assigns in ninth grade, how much water your sourdough starter actually needs, which dorm essentials your school expects — and leave knowing the answer is right.

We started with a simple observation: most reference pages on the internet are written to rank, not to be right. We run things the other way around. Every site in our network is built from a real, finite dataset with primary sources behind it. When a fact can't be verified, it doesn't go on the page. When data ages, we re-verify it and date it. It's slower. The pages are better for it.

How we operate

We're a small, deliberately-small portfolio company. Our operating rules are borrowed from the publishers we admire most: fewer, bigger, better pages instead of volume; the fastest pages we can build, because speed is respect for the reader; one honest recommendation instead of ten hedged ones; and an unsentimental approach to the portfolio — sites earn their place by being used.

The company is run by its founder, Paulo de Vries, in Amsterdam, working with occasional freelance editors and researchers. We use automation and AI-assisted tooling for data processing and drafting; every published page has human editorial oversight. Read exactly how in our editorial standards, and about the people behind it on our team page.

Independence & ownership

Caslon Media is independently owned and self-funded — no outside investors. Our revenue comes from advertising and affiliate partnerships, and that revenue never dictates what we recommend or what our data says. See how we make money.

The name

We're named for William Caslon, the eighteenth-century English typefounder. His letters were so effortless to read that printers had a saying — when in doubt, use Caslon — and when the Declaration of Independence was first set in type, it was set in Caslon. We claim no lineage, just a debt: type that earned trust by being easy to read is the standard we hold our pages to.

Company details

Caslon Media — trading name of P.M. de Vries
Egelantiersgracht 424, 1015 RR Amsterdam, The Netherlands
KvK (Chamber of Commerce): 64708101 · BTW (VAT): NL002250100B57